Agenda

  • Introduction
  • Demographics
  • Patient Dynamics
  • Competitor Analysis
  • PL Coverage
  • Dicsussion

Introduction

The survey contains approxiamately 30 questions, including single choices, multiple choices and likert scale questions. Each question require a response. The survey is made up of screener, referrals, providers, reps and demographics. The purpose of this survey and the followup analysis is to get a better idea about how CVR performs in the industry and against its major competitors and help to make more effective strategies in terms of marketing, sales and operation.

  • Sample size: 207 physicians and 1 physician assistant took the survey
  • Compeletion time: From 3/7/2017 to 3/18/2017

Demographics slide 1

Question 2: What’s your primary specialty?

  • 37% of the respondents are from Internal Medicine
  • 35% of the respondents are from Primary Care
  • 5% of the respondents are from Dermatology and Podiatry
  • Other specialties include ER, vascular surgery and others

Demographics continue

By Operation System

  • 36% of the respondents are using IOS devices
  • 61.5% of the respondents are using Others/Desktop
  • Less than 3% come using Andriod devices

By Devices

  • 61.5% are using Desktop
  • 32.7% are using Smart Phone
  • 5.77% are using Tablet

By Browser

  • Chrome and Safari combined for 77.8% of the respondents
  • 16% of respondents are from IE (MSIE11 or MS Edge)

Demographics continue

Distribution of Respondents by states

  • Survey covers respondents from all the states CVR currently covers except AL
  • NY has the most respondents, followed by MD and PA

Demographics Continue

Q31:How many years have you been in practice?

Patient dynamics

Q32:What proportion of your total patients have a VI condition?

Patient dynamics Continue

Q4: Please select which of the following conditions
you currently treat

  • Skin conditions
  • Venous insufficiency
  • Blood clotting
  • Chronic pain
  • Other (Please specify)

Venous Insufficiency

  • Dermatology treats the most % of patients with VI
  • Podiatry and Wound Care treats more than 30% of patients
    with VI

Patient dynamics continue

Q32:Approximately what proportion of your total patients
would you say have a venous insufficiency condition?

  • Wound Care sees the most % of patients with VI
    about 32%
  • Podiatry and Wound Care sees more than 30% of patients
    with VI on average
  • Internal Medicine and Primary care sees about 10% of
    patients with VI on average

Patient dynamics Continue

Patient dynamics continue

Question 7A: Please select up to two of the following ways that the medical community might become better informed about treatment options for venous insufficiency that you think would be most effective.

Patient dynamics continue

Question 7B: Please select up to two of the following ways that the patient might become better informed about treatment options for venous insufficiency that you think would be most effective.

Patient dynamics continue

Question17: How important to you are the following when deciding to whom or where to refer your patients with venous insufficiency for treatment?

Model 1 Interpretation

Model Prediction 1

Competition Analysis

Question 24: How familiar are you with the following venous insufficiency treatment centers?

Competition Analysis slide 3

Competition Analysis slide 2

Competition Analysis slide 4

Model 2 Interpretation

Model 2 prediction

Competition Analysis slide 4

How did you become familiar with these centers?

  1. Visited frequently by a rep
    from the practice
  2. Know the physician
    personally or professionally
  3. Hospital affiliate or partner
  4. Local to my practice
    so I choose to send
    because they are close by
  5. Researched and networked and
    selected this doctor based
    off of recommendations
  6. Refer patients to one another
    (cross-refer partnership)
  7. Other, please specify

Competition Analysis slide 5

Question 25: How satisfied are you with your experiences referring your venous insufficiency patients to these centers?

PL Coverage slide 1

Question 26: For the treatment centers with which you are familiar, which ones have venous insufficiency reps that visit you?

PL Coverage slide 2

Question 27: How frequently do venous insufficiency reps from each of the following facilities visit you?

PL Coverage slide 2

Question 29: How well do each of the following attributes describe the most effective venous insufficiency reps that you interact with?

Model 3 Interpretation